Denis Schröder x SNIPES

Dennis Schröder and Snipes are a perfect match. The NBA star and German retailer collaborated on a XX long campaign which involved local and in-store print advertisements, and multi-media commericals in more than 100 locations across Europe. The commercial depicts the evolution of a basketball star from youth to professional success, with Snipes present throughout the journey. The concept that stars are built from the ground up, much as Snipes built itself from the ground up resonated well with fans and customers.