BEATS by Dre. Campaign

For the international promotion of the critically acclaimed movie, Straight Out of Compton, Beats Electronics produced a world-wide collaborative campaign featuring the stars of the movie Straight Out of Compton, the original members of NWA and a variety of music and sports stars. In Germany, the only two basketball players involved in the campaign were Daniel Theis and Elias Harris. Harris and Theis participated in the social media campaign as well as the German Premier events.
This Campaign was produced by